Imagining more for your home
Emerged as a beacon of innovation and style
In 2001, @home emerged as a beacon of innovation and style in the heart of Cape Town. With the opening of our inaugural store in Tygervalley, we set out to redefine the homeware landscape, offering our guests a unique blend of luxury and functionality. From the outset, our vision was clear: to create spaces that inspire, comfort, and delight, a place where you can truly imagine more.
Over the years, @home has evolved into a powerhouse of design and creativity, boasting 122 stores nationwide. Our commitment to innovation has driven us to constantly push the boundaries of what's possible, introducing new concepts, and staying ahead of the curve. From contemporary furniture to cutting-edge decor, every @home store is a testament to our unwavering dedication to excellence.
The Heart of @Home
Empowering Communities, Enriching Homes
As part of The Foschini Group (TFG), @home is deeply committed to making a positive impact in the communities we serve. This commitment gave rise to the Heart of @home initiative in 2017, a testament to our belief in using our platform for good. Through partnerships with organizations like Habitat for Humanity South Africa and Rise Against Hunger, we've supported a range of projects aimed at uplifting underserved communities and empowering individuals to build better futures.
From building homes for families in need to supporting skills development programs for women, @home is dedicated to making a tangible difference in the lives of others. Our projects have touched countless lives, providing housing, education, food and economic opportunities to those who need them most. As we look to the future, our commitment to excellence, innovation, and social responsibility remains unwavering, driving us to continue crafting dreams and building brighter futures for all.
Interested in Joining the Team?
Do you feel the inspiration, potential and stimulating possibilities? Join us!